Understand people sleeping experiences.
Our first step is to research people's sleeping experiences. We started from the competitor analysis (Hatch rest, Ayo Glasses, Sleep Tracking Mat, Toonie Alarm, Relax Melodies, Sleep Cycle), sleep survey, in-person user interviews, and scientific research.
During the initial research phase, an exploratory survey was conducted to learn about people’s sleep quality. Out of 67 responses, we found out that 84% of people are using their phones before bed, and 72% of them use social media.
Based on the result of the survey, we plan out the questions and the process for the user interview. We use a broad mind map to develop valuable questions and our learning goals, such as sleeping behavior, sleeping environment, pain point, accessibility, and desirability about the current solutions.
The research questions and learning goals we would like to explore:
What are user general sleeping behaviors?
What are their general sleeping environments?
What are their pain points of fall asleep and wake up?
Which companies are currently using IoT products to solve the sleeping experience?
What are sleep health trends currently in the market?
Who are the users?
We are targeting the people who have common sleep disorders, the ages between 16-40 that love to explore technology and who primarily use their phone right before bed.
What do they need?
Reducing stress levels from daily life by using a minimalistic design device to relax their mind before going to bed.